wave bye-bye to brass! this trio tones, strengthens repairs all blonde, gray silver hair.

FREE FROM

sulfates, parabens, phthalates, mineral oil, mcit/mit, and petrolatum

Color Safe, Mineral Oil Free, Paraben Free, Phthalate Free, Sulfate Free, Vegan

WHAT IT IS

wash mask your way to a brighter healthier blonde! packed with bond cure technology, vegan proteins, plant butters, and ultraviolet pigments, these purple products keep your blonde, gray, or silver strands lookin' cool, strong, and hydrated.

WHO IT'S FOR

all blondes, grays silvers are welcome!

WHY IT'S SPECIAL

wave bye-bye to brass! this trio includes bust your brass cool repair shampoo bust your brass cool repair conditioner, and bust your brass intense repair mask. it's a blonde's best-kept secret.

- bust your brass cool blonde repair shampoo: a toning shampoo that gently cleanses and tones hair while resulting in 86% more repair* and 55% less breakage.*

- bust your brass cool blonde repair conditioner: this ultra-violet conditioner hydrates and tones unwanted brassy hues while resulting in 86% more repair* and 55% less breakage.*

- bust your brass intense repair mask: this salon service in a jar provides superior toning while resulting in hair that is 8x more conditioned, 2.2x stronger with 56% less breakage**.

*after one use of the shampoo and conditioner as a system, clinically tested.

**clinically tested

KEY INGREDIENTS

- bond cure technology - an innovative complex targeting hydrogen bonds in hair, which are the most prone to breakage due to environmental stressors, heat, chemical treatments, and more.

- plant butters: includes borage oil, mango shea butter, which are all rich in nutrients like omega fatty acids, vitamins, and minerals.

- vegan proteins- derived from quinoa, vegan proteins are made up of essential amino acids which can provide keratin-like benefits from a plant source.

- ultra-violet pigments – counteract yellow and brassy tones to bring out the best shades of blonde, silver, and gray. '

- sea buckthorn: one of the most potent natural ingredients on the planet, this 'superfruit' is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.

HOW TO

your guide to a brighter blonde, gray, or silver

- on wet hair, massage in bust your brass cool blonde repair shampoo from root to ends. rinse. use weekly or depending on your desired level of toning.

- apply bust your brass cool blonde repair conditioner from mid-length to ends. rinse. use weekly or depending on your desired level of toning.

- apply bust your brass intense repair mask to wet hair for 3-5 minutes in place of conditioner weekly. if you're a textured blonde, use every 2 washes, and if you have gray hair, use every wash.

INGREDIENTS

bust your brass cool blonde repair shampoo:

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium methyl cocoyl taurate, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, glyceryl stearate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-55 propylene glycol oleate, peg-12 dimethicone, peg-150 distearate, peg-150 stearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, polyethylene glycol, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, stearic acid, sodium chloride, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, ext. violet 2 (ci 60730)

bust your brass cool blonde repair conditioner:

water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, hydroxycitronellal, limonene, ext. violet 2 (ci 60730) *antistatic agent/agent antistatique

bust your brass intense repair mask:

water/aqua/eau, cetearyl alcohol, cetyl alcohol, isopropyl myristate, behentrimonium chloride*, dimethicone, glycerin, panthenol, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, tocopheryl acetate, cetrimonium chloride*, magnesium aluminum silicate, butylene glycol, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, aminomethyl propanol, chlorphenesin, bht, ethylhexylglycerin, citric acid, phenoxyethanol, isopropyl alcohol, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, violet external 2 (ci 60730) *antistatic agent/agent antistatique

Good to Know

q: what are bonds?

a: hair is made up of different kinds of bonds that impact the strength and elasticity of our hair. these bonds are damaged daily by heat styling, environmental stressors, chemical treatments, and more. damage leads to hair looking dull, damaged, frizzy, and unmanageable.

q: what is bond cure technology?

a: the bond cure technology used in the bust your brass collection is a proprietary blend of ingredients that are meant to target hydrogen bonds, the most abundant bonds in your hair which are most prone to breakage.

q: what is brassiness?

a: brassiness refers to unwanted warm and yellow tones that appear over time in blonde, silver, and grey hair as it is washed and exposed to environmental stressors. the bust your brass collection counteracts brassiness by using ultra violet pigments to neutralize warm tones, resulting in cool shades of blonde, silver, and gray.

q: what types of damage does the bond cure technology target?

a: the bust your brass collection, formulated with bond cure technology, targets all types of damage-- from chemical, to mechanical, to natural breakage and environmental stressors. it repairs the most abundant bonds in the hair, leaving damaged hair stronger after use.

q: is there any keratin in these products?

a: no! we’ve replaced keratin with hydrolyzed quinoa, a vegan protein, so the new bust your brass collection is 100% vegan and does not build up on hair when used as directed.

q: can’t too much protein make your hair brittle and weak?

a: while the overuse of keratin can lead to brittle and weak hair, the bust your brass collection uses vegan proteins that do not build up on hair or cause breakage when used as directed!

q: which hair types does this work on?

a: the bust your brass collection works on all types of blonde, silver, and gray! every blonde and gray hair type is susceptible to damage and brassiness. the bust your brass collections tones, repairs, and strengthens them all, from straight hair to chemically treated to curly and textured hair.

q: are these products color safe?

a: yes! color-treated blondes are prone to damage and brassiness, and would especially benefit from the bust your brass collection to tone, repair, and strengthen hair.

q: is this safe to use on chemically treated hair?

a: yes! chemically treated hair blondes are prone to damage and brassiness, and would benefit from the bust your brass collection, which is clinically proven to tone, repair, and strengthen hair.

q: can i use this every day? is over usage possible?

a: while the vegan proteins used in the bust your brass collection will not build up on hair when used as directed, not all hair types should use toning products every wash. we recommend customizing your blonde routine based on type of blonde and desired level of toning.

q: how long will it take to see results?

a: the bust your brass collection tones, strengthens, and repairs hair in as little as one use! we recommend customizing your blonde routine based on type of blonde and desired level of toning.

q: how long do toning benefits last?

a: the length of time for which cool tones last vary based on hair type, porosity, and environment. we recommend using the bust your brass collection as needed to correct unwanted brassiness.

q: what is the difference between the old s c and the new s c? will my results differ?

a: we upgraded the new bust your brass repair shampoo and conditioner with a stronger formula that includes bond cure technology and vegan proteins that won’t build up on hair when used as directed. it tones brassiness and more effectively combats damage by targeting the most abundant bonds in the hair, and is clinically proven to repair and strengthen hair.

q: how often should i use bye bye brass wash care set?

a: we recommend customizing your routine based on type of blonde or gray and desired level of toning. not all hair types should use bust your brass every wash, and most should alternate bust your brass with your favorite amika shampoo and conditioner:

- natural blondes: use bust your brass shampoo conditioner every other wash, or bust your brass intense repair mask 1x per week if hair needs additional moisture.

- platinum blondes: use bust your brass shampoo conditioner every other wash, and use bust your brass intense repair mask 1x per week in place of conditioner.

- neutral blondes: use bust your brass shampoo conditioner every other wash.

- natural brunette or darker w/processed blonde: use bust your brass shampoo conditioner every other wash, and use bust your brass. intense repair mask 1x per week in place of conditioner.

- natural greys/silvers: use bust your brass shampoo bust your brass intense repair mask every wash.

- fantasy colors: use bust your brass intense repair mask 1x per week to maintain cool tone.

q: what shampoos conditioners should i alternate bust your brass with?

a: for natural blondes and greys, we recommend alternating bust your brass with reset shampoo conditioner, 3d shampoo conditioner, and normcore shampoo conditioner. for enhanced or processed blondes and greys, we recommend alternating with vault shampoo conditioner or the kure shampoo conditioner.

q: will this stain my towel and/or shower? what do i do if it does?

a: the bust your brass collection will not stain your shower or towels. however, if there are any concerns, rinse the product from hair as directed then run water over any areas where the product remains. if staining does occur, the pigmentation will rinse out of shower curtains, towels and bathtubs with hot water or washing as usual.

q: what should i do if this overpigments my hair?

a: bust your brass products should not overpigment when used as directed. the ultra-violet pigmentation in all products are meant to be used regularly to maintain tone. if overpigmentation does occur, wash with reset gel shampoo conditioner until desired tone is reached. to prevent future overpigmentation, we recommend leaving bust your brass products in hair for a shorter period of time before rinsing.